With over thirty years’ experience in interior design and decorating, Alidad has worked on a wealth of projects and to a wide range of challenging briefs.
His eye for colour, texture, and detail is unsurpassed and has seen him featured repeatedly in Architectural Digest’s AD100, ELLE Décor’s A-List, Country Life’s Top 100 Designers and House and Garden’s top 100 Interior Designers.
In his latest venture and for the very first time, Alidad will be opening up his home once a month to a small group of guests. The day will be intimate, relaxed and informative. Visitors will gain the opportunity to listen to one of the world’s leading authorities on design sharing his insights and experiences. With the chance to ask questions throughout the day, guests will leave with the skills and inspiration to help them fulfill their dreams of a perfect interior.
A Letter from Alidad
I always endeavor to create something very special for each of my clients which will lift their spirits every time they step through the door, and now I am very excited to share the environment which inspires me, and which I call home. I am hugely looking forward to sharing the knowledge that I have acquired since the beginning of my career and be able to offer advice to those who seek it.
The inspiration behind hosting these days at my home came about as I kept having the same conversation with so many people who just did not know where to begin with a project: They were unsure about whether they needed an interior designer, they were struggling with room proportions and how to make the most of a space, or they simply could not choose a colour scheme. I understand each of these issues and am very excited to arm people with the insight and skills that they need in order to feel empowered making these kinds of design decisions.
In my opinion, the language of design transcends specific styles of decorating, from minimalism to baroque the fundamental rules and principles remain the same. I will be discussing interior design and decorating in a general manner so that you will leave filled with new skills and inspiration whatever your preferred aesthetic may be.
These days at my home will be a very unique experience which I believe will be extremely rewarding both for myself and my guests, I am greatly looking forward to welcoming you.
Alidad’s home gallery
Alidad’s home is located in central Mayfair, in London.
Photos in the gallery below by James McDonald.
Details of the Day
The day itself will begin at 11.15am and finish at 3pm.
Guests will be served tea, coffee and champagne throughout the day and lunch will be catered for by some of London’s most celebrated restaurants and chefs.
During the morning, Alidad will discuss a number of different decorating techniques and give an insight into the challenges of creating a space, as well as showing his guests around his home.
After lunch, Alidad will speak on topics which will have been predetermined by the guest’s specific interests. The guests will have the opportunity to steer the conversation and entice Alidad into revealing all of his secrets.
On departure guests will be given a signed copy of Alidad’s bestselling book ‘The Timeless Home’ so that they can prolong their journey of inspiration well after the day has finished.
Information, Prices & Booking
Please fill the form below to submit your booking request.
Availability will be confirmed within 24 hours (excluding weekends) from receipt of your booking request. Payment will only be taken once your place on your chosen day has been confirmed.
Payment must be received within 7 working days from the booking confirmation in order to reserve the place.
If you are interested in a specific topic, please send us details at the time of booking. On the day itself groups will number six to eight people, and Alidad will work towards incorporating each guest’s areas of interest into the event.
The cost for the day with Alidad is £500 per person. Price for group bookings will be confirmed upon request.
Last Minute Availability
Please do contact us for any last minute availability, we sometimes have places that become available in the lead up to a day.
The day can also be booked exclusively for a single group of six to eight people. If a day is booked for a single party, Alidad will plan the day accordingly, including desired topics of conversation and exclusive food and drinks. Please do contact us directly for enquiries about exclusive group bookings.
Particular dates can be requested for private groups of 6 to 8 people depending on Alidad’s availability; please enquire.
Cancellations made less than 3 weeks prior to the event will be subject to a £100 cancellation charge. Cancellations made less than 7 days prior to the event are non refundable.
To see the next dates please click here. If none of the available dates suits your agenda, please complete the form and choose Please keep me updated with new dates from the Dates options and your name will be added to our waiting list.
Alternatively, if you know when you will be in London, please let us know by selecting My availability is…and then adding your dates in the Additional Notes section as this may influence our dates.
Alidad signing copies of his book ‘The Timeless Home’ – photo credit Alessandro Durini di Monza –
Alidad is an award winning interior designer, world renowned for his opulent yet supremely comfortable interiors.
Alidad first decided to establish his interior design studio whilst working at Sotheby’s where he was the youngest departmental director for Islamic works of art and textiles. Whilst there, he realised that his interest lay more in styling the space than the actual objects within.
Alidad’s design style is inspired by an idyllic childhood spent in the ancient, rich and mysterious land of Persia. His deep appreciation for history means that he can completely immerse himself in any true design aesthetic from Baroque to Neo-Classicism, Chinoiserie to Art Deco.
A painstaking attention to detail coupled with a highly skilled artisanship is key to everything that Alidad designs and produces. This philosophy has resulted in many prestigious projects such as the architectural restoration of Buscot Park, part of the National Trust, as well as numerous homes for private individuals worldwide.
Alidad in the Saloon at Buscot Park having completed his sensitive restoration and redecoration of the space. He is pictured in front of the beautiful painting from The Briar Rose Series: the Rose Bower by Edward Coley Burne-Jones
The Dutch Room at Buscot Park restored by Alidad. The joy of this room is the fine English furniture and the paintings by masters such as Rembrandt and Rubens, all of which belonged to the house. Alidad re-positioned, restored and re-upholstered with subtlety and sensitivity.
Alidad in the Dutch Room at Buscot Park having completed his sensitive restoration and redecoration of the space. He is pictured in front of paintings by Rembrandt and Rubens which belong to the house.
He has been widely acclaimed for combining antique, vintage and modern designs resulting in extraordinarily richly textured and eclectically furnished rooms.
His inimitable eye allows him to create rooms from scratch which look as though they have come together over decades evoking the faded beauty of 17th and 18th century textiles and interiors.
Alidad’s portfolio of impressive projects led to collaborations with prestigious fabric houses Pierre Frey and Chelsea Textiles, as well as the launch of his own award-winning line of velvet furniture.
Alhambra Fabric designed by Alidad for Pierre Frey
The Granada Fabric designed by Alidad for Pierre Frey was inspired by the 13th to 15th Century Hispano-Mauresque Designs
Alidad’s Fabric Shayla designed for Chelsea Textiles, inspired by 16th century Ottoman Designs
Cyrus, designed by Alidad for his Bosphorous collection at Chelsea Textiles. This dynamic design was inspired by Persian tiles of the 16th century, simplified to create a truly modern look.
March 2017 Country Life listing Alidad in the top 100 Interior Designers
March 2017 Country Life listing Alidad in the top 100 Interior Designers
January 2017 AD100 issue featuring Alidad as one of the 100 top Interior Designers
Elle Decor Cover A-List June 2016 issue listing Alidad on their A-List
Elle Decor A-List June 2016 listing Alidad on their A-List
June 2015 House & Garden Top 100 Designers
June 2015 House & Garden Top 100 Designers listing Alidad
Alidad in conversation with Sue Crewe, Ex Editor in Chief of House & Garden at the V&A
Alidad interviewed by the Financial Time FT Life
In 1985 Alidad founded Alidad Ltd, his eponymous design studio which was his primary focus for over twenty years.More recently Alidad launched Studio Alidad as well as his consultancy practice.
AD Italia – December 1996. Alidad surrounded by damask fabrics and an Italian velvet
September 2014 Alidad in his old studio at the Gasworks working on a drawing
All of these different facets of the business represents a very different service but each is underpinned with the same design integrity and attention to detail that is so synonymous with Alidad.
Alidad Ltd offers a completely bespoke interior design and decoration service, from new build to existing period homes to renovation and restoration projects. Alidad Ltd incorporates a strong architectural arm as well as an accomplished interior decoration team, and therefore can provide a complete service from inception to completion.
Despite its apparent formality, the Dutch Room at Buscot Park has a gentle and inviting charm. The joy of this room is the fine English furniture and the paintings by masters such as Rembrandt and Rubens, all of which belonged to the house. My job here was to reposition, restore and re-upholster with subtlety and sensitivity.
One of my favourite sitting rooms in Paris embodies all that I love about colour, texture and scale. This shows my key vision of beauty, warmth, character and comfort in one glance – in effect what I call a sixth sense for design. It is so important for someone to think about life’s activities and therefore the daily use of a space so that there is a place for a cup of tea and light by which to read. The space and everything in it is tempting you to sit and relax as your eye is seeing and almost feeling a rich kind of comfort.
Hand-painted portraits depicting various fictitious Ottoman Sultans are set into verre eglomise panels on the wall between the cornice and dado and run around the perimeter of the room to create this intimate wraparound effect. A candle bracket has been fixed to each verre eglomise panel and candlelit gentlemen are the main source of light in the space with hidden help from fiber optics.
The idea behind this London breakfast room was to create a tempting atmosphere at all times of the day, not only for breakfast but for lunch and dinner as well, during both formal and informal occasions.
It is the play of simplicity and scale that makes this London entrance hall so successful. I worked with the Architect to create this new glazed door and defined the space with wider-than-normal, aged floorboards that are laid very carefully to look authentic in this nineteenth-century building. The giant lantern is an excellent shape and size for the space because it too is grand. The client and I chose to use a subtle cream-and-ivory hand-printed damask design wallpaper that runs from the ground floor to the upper floors of the house.
What I most enjoy about the challenge of carving out interiors from what are effectively uninspiring concrete boxes is that I can reconfigure spaces so they not only work but have that Alidad element of surprise. In this cloakroom I wanted to intrigue the eye with every view from every angle, from both within and without, which is why I fashioned the space into this octagonal shape. Every surface is dressed with varying combinations of marble, glass and verre eglomise trimmed with brass to create a series of rooms that you would never expect to see next to a dining room.
Studio Alidad is for those looking to complete a project on a shorter timescale and to a smaller budget. Its aesthetic, though sharing the same design philosophies as Alidad Ltd, is typically more contemporary, fresher and less bespoke than Alidad Ltd.
Sitting room in the Cornwall farmhouse, large custom made upholstered ottoman with glass top and wooden legs and upholstered sitting area with decorative cushions.
Cornwall farmhouse Cloakroom vanity unit with a marble top and a beveled Venetian style mirror. Japanese apple blossom inspired wallpaper was used.
French joinery bathroom vanity unit with marble top.
Cornwall farmhouse master bedroom, painted wooden plantation style shutters, upholstered armchair and sofa with decorative cushions, all in Alidad’s fabric designed for Chelsea Textiles, Bospherous collection.
Alidad has recently started working on a consultancy basis, a service where clients can request advice, by the day. Whether a person needs a steer on a colour scheme, advice on how to maximize the space available in a room or how to translate architects plans into a livable environment. For more details, please enquire at email@example.com