At Home with Alidad

Award Winning Augustus Console Table Alidad Velvet Furniture Collection in Alidad’s Dining Room

With over thirty years’ experience in interior design and decorating, Alidad has worked on a wealth of projects and to a wide range of challenging briefs.

His eye for colour, texture, and detail is unsurpassed and has seen him featured repeatedly in Architectural Digest’s AD100, ELLE Décor’s A-List, Country Life’s Top 100 Designers and House and Garden’s top 100 Interior Designers.

In his latest venture and for the very first time, Alidad will be opening up his home once a month to a small group of guests. The day will be intimate, relaxed and informative. Visitors will gain the opportunity to listen to one of the world’s leading authorities on design sharing his insights and experiences. With the chance to ask questions throughout the day, guests will leave with the skills and inspiration to help them fulfill their dreams of a perfect interior.

Panel 1

A Letter from Alidad

I always endeavor to create something very special for each of my clients which will lift their spirits every time they step through the door, and now I am very excited to share the environment which inspires me, and which I call home. I am hugely looking forward to sharing the knowledge that I have acquired since the beginning of my career and be able to offer advice to those who seek it.

The inspiration behind hosting these days at my home came about as I kept having the same conversation with so many people who just did not know where to begin with a project: They were unsure about whether they needed an interior designer, they were struggling with room proportions and how to make the most of a space, or they simply could not choose a colour scheme. I understand each of these issues and am very excited to arm people with the insight and skills that they need in order to feel empowered making these kinds of design decisions.

In my opinion, the language of design transcends specific styles of decorating, from minimalism to baroque the fundamental rules and principles remain the same. I will be discussing interior design and decorating in a general manner so that you will leave filled with new skills and inspiration whatever your preferred aesthetic may be.

These days at my home will be a very unique experience which I believe will be extremely rewarding both for myself and my guests, I am greatly looking forward to welcoming you.


Panel 2

Alidad’s home gallery

Alidad’s home is located in central Mayfair, in London.

Photos in the gallery below by James McDonald.
Panel 3

Details of the Day

15The day itself will begin at 11.15am and finish at 3pm.

Guests will be served tea, coffee and champagne throughout the day and lunch will be catered for by some of London’s most celebrated restaurants and chefs.

During the morning, Alidad will discuss a number of different decorating techniques and give an insight into the challenges of creating a space, as well as showing his guests around his home.

After lunch, Alidad will speak on topics which will have been predetermined by the guest’s specific interests. The guests will have the opportunity to steer the conversation and entice Alidad into revealing all of his secrets.

On departure guests will be given a signed copy of Alidad’s bestselling book ‘The Timeless Home’ so that they can prolong their journey of inspiration well after the day has finished.

Panel 4

Information, Prices & Booking

Stamped leather enveloping the walls in the dining room


Due to the current COVID-19 pandemic, we are not hosting At Home with Alidad. If you would like to be notified of new dates please email us directly to athome[at] and we will add you to our notification list.


Availability will be confirmed within 24 hours (excluding weekends) from receipt of your booking request. Payment will only be taken once your place on your chosen day has been confirmed.
Payment must be received within 7 working days from the booking confirmation in order to reserve the place.

If you are interested in a specific topic, please send us details at the time of booking. On the day itself groups will number six to eight people, and Alidad will work towards incorporating each guest’s areas of interest into the event.


The cost for the day with Alidad is £500 per person. Price for group bookings will be confirmed upon request.

Last Minute Availability

Please do contact us for any last minute availability, we sometimes have places that become available in the lead up to a day.

Group Bookings

The day can also be booked exclusively for a single group of six to eight people. If a day is booked for a single party, Alidad will plan the day accordingly, including desired topics of conversation and exclusive food and drinks. Please do contact us directly for enquiries about exclusive group bookings.

Particular dates can be requested for private groups of 6 to 8 people depending on Alidad’s availability; please enquire.

Cancellation Policy

Cancellations made less than 3 weeks prior to the event will be subject to a £100 cancellation charge. Cancellations made less than 7 days prior to the event are non refundable.


To see the next dates please click here. If none of the available dates suits your agenda, please complete the form and choose Please keep me updated with new dates from the Dates options and your name will be added to our waiting list.

Alternatively, if you know when you will be in London, please let us know by selecting My availability is… and then adding your dates in the Additional Notes section as this may influence our dates.


Panel 5

Alidad’s Story

Alidad signing the book
Alidad signing copies of his book ‘The Timeless Home’ – photo credit Alessandro Durini di Monza –

Alidad is an award winning interior designer, world renowned for his opulent yet supremely comfortable interiors.

Alidad first decided to establish his interior design studio whilst working at Sotheby’s where he was the youngest departmental director for Islamic works of art and textiles. Whilst there, he realised that his interest lay more in styling the space than the actual objects within.

Alidad’s design style is inspired by an idyllic childhood spent in the ancient, rich and mysterious land of Persia. His deep appreciation for history means that he can completely immerse himself in any true design aesthetic from Baroque to Neo-Classicism, Chinoiserie to Art Deco.

A painstaking attention to detail coupled with a highly skilled artisanship is key to everything that Alidad designs and produces. This philosophy has resulted in many prestigious projects such as the architectural restoration of Buscot Park, part of the National Trust, as well as numerous homes for private individuals worldwide.

He has been widely acclaimed for combining antique, vintage and modern designs resulting in extraordinarily richly textured and eclectically furnished rooms.

His inimitable eye allows him to create rooms from scratch which look as though they have come together over decades evoking the faded beauty of 17th and 18th century textiles and interiors.

 Alidad’s portfolio of impressive projects led to collaborations with prestigious fabric houses Pierre Frey and Chelsea Textiles, as well as the launch of his own award-winning line of velvet furniture.

Alidad with the Editors in Chief of World of Interiors, Min Hogg, and House & Garden, Sue Crewe, having won all the awards at British Interior Design Exhibition in 1997
Alidad Design Award
Alidad in 2004 winning The World of Interiors Product Design of the Year Award at the Design and Decoration Awards for his Augustus Console Table with limestone top from his Velvet Furniture Collection
Alidad with his award winning Augustus Console table which is part of his Velvet Furniture Collection in 2004
Alidad’s book the Timeless Home, published by Rizzoli in 2013
Veranda Cover
Alidad’s home in the December 2017 issue of Veranda, beautifully dressed for Christmas.


To visit Alidad’s Press Archive click here.


Alidad in conversation with Sue Crewe, Ex Editor in Chief of House & Garden at the V&A

Alidad interviewed by the Financial Time FT Life 

In 1985 Alidad founded Alidad Ltd, his eponymous design studio which was his primary focus for over twenty years.More recently Alidad launched Studio Alidad as well as his consultancy practice.

All of these different facets of the business represents a very different service but each is underpinned with the same design integrity and attention to detail that is so synonymous with Alidad.


Alidad Ltd offers a completely bespoke interior design and decoration service, from new build to existing period homes to renovation and restoration projects. Alidad Ltd incorporates a strong architectural arm as well as an accomplished interior decoration team, and therefore can provide a complete service from inception to completion.


Studio Alidad is for those looking to complete a project on a shorter timescale and to a smaller budget. Its aesthetic, though sharing the same design philosophies as Alidad Ltd, is typically more contemporary, fresher and less bespoke than Alidad Ltd.



Alidad has recently started working on a consultancy basis, a service where clients can request advice, by the day. Whether a person needs a steer on a colour scheme, advice on how to maximize the space available in a room or how to translate architects plans into a livable environment. For more details, please enquire at