Alidad’s World

In 1985 Alidad founded Alidad Ltd, his eponymous design studio which was his primary focus for over twenty years. More recently Alidad launched Studio Alidad as well as his consultancy practice.

All of these different facets of the business represents a very different service but each is underpinned with the same design integrity and attention to detail that is so synonymous with Alidad.

Watch the video Inside the Home of Alidad (Financial Times, May 2017) to discover more about Alidad’s World.


Alidad Ltd offers a completely bespoke interior design and decoration service, from new build to existing period homes to renovation and restoration projects. Alidad Ltd incorporates a strong architectural arm as well as an accomplished interior decoration team, and therefore can provide a complete service from inception to completion.


Studio A is for those looking to complete a project on a shorter timescale and to a smaller budget. Its aesthetic, though sharing the same design philosophies as Alidad Ltd, is typically more contemporary, fresher and less bespoke than Alidad Ltd.


alidad_room01_006Alidad has recently started working on a consultancy basis, a service where clients can request advice, by the day. Whether a person needs a steer on a colour scheme, advice on how to maximize the space available in a room or how to translate architects plans into a livable environment. For more details, please enquire at