Alidad is an award winning interior designer, world renowned for his opulent yet supremely comfortable interiors.
Alidad first decided to establish his interior design studio whilst working at Sotheby’s where he was the youngest departmental director for Islamic works of art and textiles. Whilst there, he realised that his interest lay more in styling the space than the actual objects within.
Alidad’s design style is inspired by an idyllic childhood spent in the ancient, rich and mysterious land of Persia. His deep appreciation for history means that he can completely immerse himself in any true design aesthetic from Baroque to Neo-Classicism, Chinoiserie to Art Deco.
A painstaking attention to detail coupled with a highly skilled artisanship is key to everything that Alidad designs and produces. This philosophy has resulted in many prestigious projects such as the architectural restoration of Buscot Park for the National Trust, as well as numerous homes for private individuals worldwide.
Alidad in the Saloon at Buscot Park having completed his sensitive restoration and redecoration of the space. He is pictured in front of the beautiful painting from The Briar Rose Series: the Rose Bower by Edward Coley Burne-Jones
Alidad in the Dutch Room at Buscot Park having completed his sensitive restoration and redecoration of the space. He is pictured in front of paintings by Rembrandt and Rubens which belong to the house.
The Dutch Room at Buscot Park restored by Alidad. The joy of this room is the fine English furniture and the paintings by masters such as Rembrandt and Rubens, all of which belonged to the house. Alidad re-positioned, restored and re-upholstered with subtlety and sensitivity.
He has been widely acclaimed for combining antique, vintage and modern designs resulting in extraordinarily richly textured and eclectically furnished rooms.
His inimitable eye allows him to create rooms from scratch which look as though they have come together over decades evoking the faded beauty of 17th and 18th century textiles and interiors.
Alidad’s portfolio of impressive projects led to collaborations with prestigious fabric houses Pierre Frey and Chelsea Textiles, as well as the launch of his own award-winning line of velvet furniture.
Alhambra Fabric designed by Alidad for Pierre Frey
The Granada Fabric designed by Alidad for Pierre Frey was inspired by the 13th to 15th Century Hispano-Mauresque Designs
Cyrus, designed by Alidad for his Bosphorous collection at Chelsea Textiles. This dynamic design was inspired by Persian tiles of the 16th century, simplified to create a truly modern look.
Alidad’s Fabric Shayla designed for Chelsea Textiles, inspired by 16th century Ottoman Designs